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FeedStock announces the appointment of Pete Crosby as a board advisor

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Press Release

FeedStock is delighted to welcome Pete Crosby as an advisor to the board at a pivotal time in the company’s development as we scale up our sales team. We look forward to benefitting from Pete’s invaluable advice and guidance as the company continues to deliver profitable outcomes to our clients.

Pete has over 20 years’ experience in sales and business development and now acts as NED for Kluster, the revenue analytics platform, is a founding member and Chair of Manchester and London’s Revenue Collective and is a coach at Sales Impact Academy. Pete’s commercial experience includes 7 years at Viadeo, where he led commercial operations for the company from Series A through to IPO. He was global commercial lead at Triptease, a SaaS direct booking platform for hotels, building the company’s ARR from $2 million to $10 million in just 18 months. Most recently, Pete was CRO at Ometria, who Deloitte placed in the Top 10 growth businesses in the UK with revenue acceleration above 3000%, taking the business from Series A to a $21 million Series B funding round valuation. Pete is Director of Pete Crosby Revenue, a highly sought-after specialist SaaS revenue consultancy.

Charlie Henderson, co-Founder and CEO of FeedStock says of the appointment: “Pete’s advice has already proven to be instrumental for FeedStock, and we are looking forward to continuing to work together as we deliver high-tech to high-touch relationships.”

Pete said: “FeedStock’s approach to understanding clients and how they are being serviced is like nothing I have ever seen before. The accelerated shift towards digital client relationships has only heighted the need for businesses to truly understand their clients’ needs. Getting superior, automated analytics about their clients is the natural industry trend. I’m delighted to be working with such an exciting product and team and look forward to contributing to the company’s growth and success in the years to come.”